The Impact of Social Media Usage on Psychological Wellbeing, Mental Health, Social Capital, Social Isolation, and Family Relationships: A Quantitative Analysis

Abstract

The research conducted to analyze the use of social media websites and its impact of social life of human’s beings. The social media is effective medium for people to develop relationships, to contact people, to expand business, on same time this has negative effects on human’s minds in terms of mental health, social isolation and affects the family relationships. Social media is tool to connect people and develop good relationship and people can manage their relationships and business by effective use of social media. This study conducted on consumers who are using social media by their extensive time and people are agree that social media has adverse impact on social capital, mental health and family relationships. People become more dependent upon usage of social media rather than real existing relationship and family members. The Quantitative research conducted based on Positivism research paradigm and deductive approach, to evaluate the behavior of people who are using social media and how social media affects on their Psychological wellbeing, Mental Health, Social Capital, Social isolation and Family Relationships. The data collected from 385 consumers who are using social media, data collected through online Google forms and data analyzed in SPSS software and various tests has been applied to evaluate the data. The research results are reliable tested based in internal reliability test the values of Cronbach’s Alpha is greater than 0.7. The corelaiton analysis shows the significant relationship of social media use with all variables and regression analysis shows the significant impact of social media use on Psychological wellbeing, Mental Health, Social Capital, Social isolation and Family Relationships. The research is useful for analyze the behavior of people for using social media websites.