Exploring the Influence of Advertising within the Metaverse and its Synergy with Non-Fungible Tokens (NFTs)

Abstract

The purpose of this research is to measure the limitation of the Metaverse in order for businesses to decide their advertising campaigns. This research is going to further analyze the progress of the Metaverse and how big brands have already started to migrate towards it and using creative methods to run advertising campaigns in order to reach out to more consumers world-wide. It will also show what benefit an avatar delivers inside the virtual world. This research will also depict how NFTs are benefitting the advertising campaigns and what possibilities are discovered till now. As the world is progressing, the Metaverse is becoming known to many corners of the world and big businesses have already started their promotions, advertisements and even fully involved themselves by creating a separate team wit the desired skills and knowledge to handle their projects inside the Metaverse. This research will try to show possible benefits of investing in the Metaverse and enjoy the platform and its activities for users.

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